2025 has brought the return of Haakaa to the Kind + Jugend show held in Cologne, Germany, and what an amazing experience it was! With Haakaa being based all the way down in New Zealand, it's always wonderful to have the chance to get out there and connect with industry leaders, distributors, and partners from all around the world in person. It’s also a great opportunity for us to share our latest innovations and help welcome new partners to our global family.
Held over three days, from the 9th to the 11th of September, our team proudly showcased our most recent developments to the global baby and child industry. It was so good to see so many friendly, familiar faces, as well as a whole range of new ones! It’s the hard-working support from these distributors and partners that is helping us bring our simple, reliable and effective tools and products to a worldwide audience.

As a focus point of our time at the show, we were especially excited to introduce our brand new SNS system. This pouch & feeding tube set is a real game-changer for providing extra nutrition to newborns who may be struggling, and the positive reaction we received was wonderful. We were also able to unveil our new NZ range, including our brand-new range of lactation teas (and more on those later!), alongside our soothing, all-natural kawakawa balms. We’re incredibly passionate about these products, so it was great to see them met with the same enthusiasm we feel for them.

Our Marketing Manage, Sophie Bell, had an amazing time and was thrilled to have been able to meet so many of our partners in person, as well as getting to show off some of our new products! She has this to say about her experience:
“This year marked Haakaa’s return to Kind + Jugend Cologne, and it was an amazing opportunity to engage with distributors and retailers from across the world. We were extremely proud to showcase our latest developments and explore new collaborations that will continue driving our brand forward." – Sophie Bell, Marketing Manager
Thank you to everyone who visited our stand and said hi! It was a pleasure to finally meet you all and introduce you to some of our newest offerings. We're already looking forward to the next opportunity to share our passion for innovative and safe products.
If you have any questions, would like to learn more about our new products, or are interested in partnering up with us, please don’t hesitate to reach out to our team! Drop us a line at sales@haakaa.co.nz to get in contact with our team – we can’t wait to meet you!